Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 10277
Country/Region: South Africa
Year: 2009
Main Partner: To Be Determined
Main Partner Program: NA
Organizational Type: Implementing Agency
Funding Agency: HHS/CDC
Total Funding: $0

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $0

SUMMARY:

In June 2010, South Africa will host the FIFA World Cup Soccer Event. This is an international association

football (also known as soccer) competition played by the men's national teams of the members of

Fédération Internationale de Football Association (FIFA), the sport's global governing body. The

championship has been awarded every four years since the first tournament in 1930, except in 1942 and

1946, due to World War II. The tournament consists of two parts, the qualification phase and the final phase

(officially called the World Cup Finals). The qualification phase, which takes place over the three years

preceding the Finals, is used to determine which teams qualify for the Finals. The current format of the

Finals involves 32 teams competing for the title, at venues within the host nation over a period of about a

month. The World Cup Finals is the most widely-viewed sporting event in the world, with an estimated 715.1

million people watching the 2006 tournament final. While a large number of people are estimated to view

the tournament, a significant number of people are expected to travel to South Africa as spectators. This

qualification phase and the World Cup Finals provide the USG team with a unique opportunity to develop

and broadcast targeted prevention messages and prevention interventions with a potential for broad reach

throughout South Africa. In addition, the USG team will link with the South African Tourism Industry to

ensure that HIV prevention activities are widespread.

BACKGROUND:

The 2010 World Cup Soccer will be one of the biggest events hosted by South Africa to date. It is

anticipated that large numbers of tourists will travel to South Africa as spectators for the event. It is

anticipated that a large amount of alcohol will be consumed during the 2010 Soccer World Cup. Alcohol

consumption places individuals at increased risk of engaging in sexual practice that put them at increased

risk of contracting HIV. The World Cup Event provides the USG team with the unique opportunity to

collaborate with multiple PEPFAR partners and develop an HIV prevention framework around the World

Cup Activities. The USG will make efforts to engage well-known soccer champions to become HIV

prevention champions. The target group for this activity is the general population. Activities will target men

and women of all ages who will be fans and spectators of the soccer event. Activities will not only be

implemented during the 2010 World Cup Event, but also during the qualification phase taking place towards

the end of FY 2008. It is also expected that the HIV prevention momentum generated during the event will

be sustained through local soccer clubs, community sports events, and through groups such as Soccer for

Life. The emphasis area for this activity is alcohol, multiple concurrent partnerships, risky sexual practices

and gender. In addition, the activities will also target commercial sex-workers and potential clients.

ACTIVITIES AND EXPECTED RESULTS:

ACTIVITY 1: Development of a strategy around the World Cup Soccer Event

In order to develop and implement a strategy with existing PEPFAR partners, the USG will hold a

consultative forum with existing partners to capitalize on the work they are already engaged in. The idea is

to engage as many of our PEPFAR partners as possible. This will ensure extended reach of the activities

being implemented. At the partner consultative forum, partners will identify activities that they can

implement within the framework. A monitoring and evaluation plan will also be developed to ensure

maximum reach of activities.

ACTIVITY 2: Develop targeted messages

Together with PEPFAR partners, the USG team will develop a core set of targeted messages aimed around

World Cup Soccer. These messages will be rolled out to communities around the country, as well as around

the qualifying phase and final phase of the World Cup Events. The medium for disseminating the messages

will be determined based on the framework and strategy developed in Activity 1.

ACTIVITY 3: Creating linkages

The USG team will use this opportunity to create linkages with the South African Tourism Industry, sponsors

of the world cup event, and other stakeholders to ensure that HIV prevention plays a dominant role in and

around events associated with the World Cup.

This activity will contribute to the PEPFAR goals and objectives by ensuring that HIV prevention messages

reach large numbers of individuals. It will target a particular group of individuals who will possibly be

engaged in high risk behaviors.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Gender

* Addressing male norms and behaviors

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.03: